JOE SCHMOE’S INSIDER ACTION GUIDE

Setting Up Your ‘Fully-Automated’ e-Franchise System
I kept notes as I set up my automated system, and am now passing it on to you.
Make sure you print out and follow this CHECKLIST carefully. Set up your business quickly
and easily, step by step, just like I did.

ACTION #1
BOOKMARK TRAINING PAGE.
Right-click the link below, and save as FAVOURITES in your Internet Browser.
http://www.whoisJoeSchmoe.com/login.aspx
Watch ‘Step 3 Revealed’ video on the TRAINING page.
Understand the ‘Pay It Forward’ & ‘POWERLINE’ concepts.
Use Income Calculator to calculate your income potential.
Take note of your MyOffice and EduPak passwords. Also, note your URL’s –
efranchisesystem.com, elearningsuperstore.com, whoisjoeschmoe.com.

ACTION #2
Go through and understand the entire VIDEO TUTORIAL series. This would take
less than 2 hours to complete. (Need not be done at one go). The videos are
INSTRUCTIONAL, not entertainment. Take careful notes as you go.
Tick off the videos, as you complete them.
Day Completed
eFranchiseSystem.com Overview
Your URL: Getting Started (Lead Capture or Squeeze Page)
Need your own domain? Go to www.Under10dollarDomain.com
Topping-up E-Money (Seed Money is 100% refundable)
Join Powerline NOW! (Become an MX)
Email Signature File
Email Blaster : Warm leads email Marketing
Social Networking: Meeting New friends online
Traffic Generator (Passive Advertising)
Join FREE InstantBuzz
Join FREE TrafficSwarm
Other Promotional Techniques (Google PPC/Classified Ads etc)
T.H.E. Education Programs (Product)
Education Programs Selection
Promoting EduPak Sales from www.eLearningSuperstore.com
Auto Tracking System (Back Office)
Pay It Forward (eFranchise) Genealogy / Powerline / EduPak

ACTION #3
READ JOE SCHMOE TRAINING PAGE.
Step1 through Step 7 - read and understand carefully.
Complete ALL fields necessary. (Leaving any fields out could mean LOSING CA$H,
especially in Step 7).

ACTION #4
TOPPING UP SEED MONEY (watch video in Step 3)
It is ABSOLUTELY CRUCIAL that you TOP UP SEED MONEY ($59.97) before you
send out emails to anyone or advertise your business.
Since it is 100% refundable, this was not an issue for me.
CASE IN POINT:
One of my new franchisees, Doreen, had been sent the Joe Schmoe affiliate link,
by her friend, and had gone through Step 1 & 2. She was so excited that she went
ahead and sent it out to some friends to have them check it out.
They signed up for Step 1 & Step 2, and became franchisees as well.
UNFORTUNATELY, for Doreen, they did not get signed up under her, as she had
NOT YET topped up her SEED MONEY. They, instead, were automatically passed
up to her next UPLINE.
Moral of the Story: Make sure you have TOPPED up SEED MONEY $59.97,
BEFORE you advertise or start emailing anyone.

ACTION #5
JOIN THE POWERLINE (watch video in Step 3)
I did this by buying the Britannica ($59.97), and becoming an MX.
Again, take note that if you HAVE NOT purchased Britannica, and someone whom
you have emailed or advertised to, joined as a Franchisee and BOUGHT the
BRITANNICA, the US$50 gets passed upwards to your next UPLINE who is a QX.
You LOSE POTENTIAL EARNINGS from this person AND their down lines,
FOREVER …Ouch!!

ACTION #6
REGISTER YOUR OWN DOMAIN NAME (watch video in Step 3)
Get yourself a DOMAIN NAME. Domain names should be easy to remember.
For example, www.joeschmoerocks.com
RE-DIRECT YOUR DOMAIN NAME (watch video in Step 3)
Redirect (point) your new DOMAIN NAME, to your whoisJoeSchmoe.com affiliate
link and have it masked.
For example,
www.joeschmoerocks.com
pointed to  www.whoisjoeschmoe.com/?yourID_yourusername

ACTION #7
SETTING UP E-MAIL SIGNATURES (watch video in Step 3)
Copy and paste e-mail signatures into your own EMAIL program (Yahoo, Eudora,
Outlook) under ‘Setting Up Signatures’.
Make sure you check the box at the bottom of ‘Sending Options’ which says
“Attach to all OUTGOING messages”.
(Test to see how it looks by sending an email to yourself)

ACTION #8
SETTING UP E-MAIL BLASTER (watch video in Step 3)
Compile a list of people you know, who might be interested in SETTING UP A
BUSINESS or LOOKING FOR A BUSINESS.
Enter their names and email addresses in the EMAIL BLASTER and click the ‘Send’
button.

ACTION #9
SETTING UP LISTDOTCOM (watch video in Step 3)
- Join ListDotCom.com (Step 6, Promo Tool #1, click ‘Join Now’)
- Take note of your Member ID
- Cut and paste your Member ID into Step 7 (the ListDotCom field).

ACTION #10
SETTING UP INSTANT BUZZ (watch video in Step 3)
- Download Instant Buzz (Step 6, Promo Tool #2, click ‘Join Now’)
- Take note of your Member ID
- Cut and paste your Member ID into Step 7 (the Instant Buzz field).

ACTION #11
SETTING UP TRAFFIC SWARM (watch video in Step 3)
- Register your Traffic Swarm (Step 6, Promo Tool #3, click ‘Join Now’)
- Take note of your Member ID
- Cut and paste your Member ID into Step 7 (the Traffic Swarm field).
WHY I ‘PURCHASED’ MY ADVERTISING POINTS (TO START OFF WITH)
NOTE: All 3 traffic generation tools have PRO, ELITE and DIAMOND memberships
respectively.
I HIGHLY RECOMMENDED that you SIGN UP FOR & PURCHASE these memberships.
Let me tell you why. The example I am going to use is in Instant Buzz.
Once installed, I can either choose to
a) surf web pages by myself, and earn ad credits slowly
b) invite other friends to join below me, whereby I also earn credits when they surf
OR
c) use the HIGH SPEED method, and just outright purchase your ad credits
Ad credits in Instant Buzz cost $149 for 160,000 ad credits. That’s 160,000 displays on
other’s Instant Buzz toolbar.
Let’s take a very small number of Click Thru Rate, CTR (that’s people who actually CLICK
on your link). An average headline should be able to pull in about 0.2%-0.3% Click Thru
Rate.
Lets assume just, 0.1%
which would be 160,000 X 0.1% = 1600 CLICK THRU RATE
from which I take just 1% as new Pay It Forwards = 16 signups
from which I assume just 20% as new MX’s = about 4 MX’s
If I’m a QX, each MX earns me $50, therefore, $50 X 4 = $200 (R.O.I.)
And I only spent $149.
Conclusion, from 160,000 ad credits, having just 4 persons buying the Britannica has
earned me more than I invested in buying the ad credits.
The same applies for LISTDOTCOM and Traffic Swarm as well.
I suggest you get the following
LIST DOTCOM
 DIAMOND Membership
Cost: $197.00 Lifetime Membership
(One Time Offer when you sign up)
Main Benefit:
When you’re DIAMOND, you get to send 5,000 emails, every 2
DAYS, to random, double-opt in members of List Dot Com (targeted
market).
Just 4 people become a Britannica MX (earning you $50 each),
you have ALREADY made back the cost of your investment.
Anything additional is a BONUS!
*************************************************************
INSTANT BUZZ
 POWER PRO PACK
Cost: $149.00
Main Benefit: 160,000 Bar Ad credits
Just 3 people become a Britannica MX (earning you $50 each),
you have ALREADY made back the cost of your investment.
Anything additional is a BONUS!
*************************************************************
TRAFFIC SWARM
 Upgrade to PRO member
Cost: $30.00 per month
Main Benefit: 2500 credits added to your account monthly
When you refer someone, as PRO, you earn $5 from each
person monthly.
Just 6 people, who sign up under you, upgrade to PRO, and the
PRO account would cost you nothing.
*************************************************************

ACTION #12
UPLOAD PHOTO SIGNATURE.
Upload your photo in Step 7.
It’s said that there is an increase of almost 17% in effectiveness, when a photo of the
person is attached.
It has something to do with the emotion of ‘dealing with a REAL person’. Suggest you
upload a photo of yourself - with your family or having fun or doing something crazy, as it
shows ‘character’. (What is NOT suggested is a plain mug shot).
ACTION #13
ONLINE ‘SOCIAL’ NETWORKING
Social Networking – downloading and using SKYPE, Yahoo Messenger, MSN Messenger
www.skype.com
messenger.msn.com
messenger.yahoo.com
Simply adding your ‘signature’ in your chat profile gives you good exposure, as you chat
with your online friends, and they can link back to your website.
Social Networking – Joining Discussion Forums & Newsgroups
Simply adding your ‘signature’ in your forum profile gives you good exposure, as you join
discussion groups with your online friends.
ACTION #14
MARKETING YOUR AFFILIATE LINK/DOMAIN NAME AGGRESSIVELY.
Remember, the key is in getting MAXIMUM numbers of visitors into your marketing
pipeline (your whoisJoeSchmoe affiliate link), and then converting them into franchisees.
ONLINE MARKETING
E-mail Signatures
E-mail Blaster
ListDotCom.com
Instant Buzz.com
Traffic Swarm.com
OFFLINE MARKETING
Name Cards
Have name cards printed out and give them away. Nothing much needs to be said, just
your web site address. Tell them to go check out this website.
Classified Ads
Placing FREE classified ads in online magazines, newspapers, online ad sections.
Best regards,
Joe Schmoe
Well, if this action guide works successfully for you, don’t forget to write and tell me
testimonials@whoisjoeschmoe.com
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